Kodak Case Study

Kodak Appeals to Court to Terminate 1921 and 1954 Decrees that Restrict Pricing Policies Eastman Kodak Co. is one(a) of the ascendent commercialiseplace sh ar holders within the camera and other photography-related industries. Kodak pioneered connoisseur photography and is often credited for the invention of roll admit, and the depression camera. The grocerys for burnish film and color photofinishing in 1954 were controlled by Kodak. It had oer 90% of the amateur color negative film market. 1)What be the finds touching Kodaks actions? Why were they tack together into place? thither were both codes affecting Kodaks action: the first one was put into place in 1921, according to which Kodak had to stop dreadful dissimilar forms of dealing contracts on retailers, impoverish all of the acquired firms, freedom its photofinishing processes and technically assist eitherbody willing to start a photofinishing business. The decrees main purpose was to provide better condi tions for lusty competitor in the photo industry. With the development of the color film market, Kodak became its restore leader. The company sold its color film wholly as a package together with processing. By pack the be of film and processing, Kodak effectively monopolized the photofinishing industry. This resulted in the new decree organism issued in 1954.

The decree was awarded and placed a invariable hindrance on Kodak from bundling or otherwise connecting in any manner, the cut-rate sale of its color films to the photofinishing process. It also required Kodak to divest itself of both(prenominal) of its photo labs. Thus, the decrees of 1921 and 1954 had promoted the devel opment of a competitive market for the sale ! of films as well as processing. The decrees against Kodak intended to bounds its market power and prevent monopolization of the photographic industry. 2)Who are the competitors for Kodak? What market share does Kodak have compared to its rivals? What competitive advantages does Kodak have? in that esteem are five firms that manufacture and sell...If you want to get a full essay, order it on our website: OrderEssay.net

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