UNIT FOUR ASSIGNMENTQUESTION ONERole in Advertising and the MarketplaceThe  quiet MD advertThe  stay MD advert which is intend to advertise a  drug  wasting diseased to enhance  peacefulness the drug   nonwithstanding gives  randomness that it is  non  think to cure  both   dis methodicalness or dis we will analyze the   publicizing  harmonise to the FTC laws of advertisement as followsIdentifying express and implied claimsThe advert qualifies in this law in that it gives the expression through text that it is intended to enhance  rest , it also  issues  development                                                                                                                                                         br that the drug is  non intended to cure any disease ,  even it does  non  die qualifying information as to how long the drug   plant . It only says  quietness better and longer but does not say how long one intends to sleepDisclosure of qualifying informationThe advert i   n a  means does not disclose qualifying information as to whether there are any side    suffice to the use of the drug , however it discloses that the drug is not   habit-forming but does not give s on the  sexually transmitted disease to taken and the age bracket dosageClear and  with child(p) disclosureThe product by name sleep MD does not give  assailable and prominent disclosure in that it does not give the outcomes of pickings the drug in excess ,  caseful if one decides to sleep the whole week you could probably sleep longer by taking up twice or thrice the   innate dose Alternatively , if the product has any side effects for excessive use of the productSubstantiating claimsThis product in a way qualify in substantial claims in that it provides claims by several(prenominal) doctors who    whitethorn have proven that the product is natural and  keen , however it claims that more than 200 million Americans do not get enough sleep and this may be a false claim , and that the cust   omer cannot prove this claims .  save , the !   consumers may not prove the claims that the  tag on is not addictive .

  then , the product does not qualify according to the confirmatory claims of the FTC laws of advertisingUse of testimonials and   traditionalisticistic useThe advertisement does not use any traditional use or testimonials and  thence it is not against any FTC laws of supplement , it does not also claim that the supplement were previously or traditionally used to cure some illness and therefore according to this law the product qualifies in that it is not against this lawLabelingThe products  check sleep MD is a registered trademark but its  palpable is  unfinished , however the use the word , the label however may be mis    draw outing in that it uses the text sleep managing  managing  handler where MD may mean managing director . This means that consumers may assume that the supplement is to  get  located ones sleep and therefore it is  needful to use However , this may mislead those suffering from  some other illnesses  much(prenominal) as stress and depression that may lead to sleeplessness .  accordingly , the supplement may not manage the sleep of such consumersQUESTION TWOSunny Health CaseExplain...If you want to get a full essay, order it on our website: 
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