Delta air passages, founded in 1928 as Delta Air services, became one of the largest Airline carriers. The airline currently serves more than 160 million customers in 63 countries. The keep company headquarter is located in Atlanta, GA, employed 80,000 employees go 332 destinations in six continents with 5,089 flights daily. Delta Airlines is a founding member of riffle Team global alliance and one of the most prestigious companies round the globe (Delta Air Lines, 2012). Similarly to most Airlines, Delta has many an other(a)(prenominal) rewards platforms that mostly cater to frequent travelers and business individuals. To expand the market place further, the company will launch a reward program to facilitate families to travel more frequently. This paper will formulate the market needs, market growth, SWOT analysis, competition, product definition, product identification, and exculpation for choice of product.
Market Needs & Growth
Many families take not been able to enjoy vacation outside of their base state or countries because of the expensive nature of airf atomic number 18s and other related items. This reward program will rewards the families based on the dwelling size, occasions such as birthdays or wedding anniversary, and social station clubs for families.
This program will allow the company to distinguish itself from the competitors and extend the customer base. The reward program will increase the playscript of sales and contribute positively to the reputation and image of the company as family friendly. The program is cost effective; because the airlines would mostly drape in advertising and accommodation of more passengers. The company whoremonger be prepared for seasons to increase the proposed flight during summer and spend as schools are closed and most families plan vacations around that time.
SWOT Analysis & Competition
As any other programs, the reward family program has its strength and weaknesses. Some of the strong factors are family oriented program and target...If you want to get a full phase of the moon essay, order it on our website: Orderessay
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