CBS Network: An Examination

By 1934 CBS radio had expanded its programming to 16 hours a day, and approximately one-third from the programs over a air had commercial sponsors, whilst the sleep were sustaining programs which CBS made accessible to affiliates free of charge.

CBS continued to grow as the three-network structure produced into the 1940s. The Golden Age of Radio was coming to an end in 1946 and 1947 as soon as radio was really profitable and as soon as the networks have been planning to use their profits from radio to make the television industry. The NBC research department predicted in 1946 that television would produce an $8 million loss over the next four years, and it was advised that radio should be made to fiance that loss. In 1947 NBC chairman David Sarnoff urged radio network affiliates to acquire into television, and numerous heeded this advice. As being a result, 1948 was a period of transition as the variety of cities with television grew from eight to 23 and also the range of stations on the air from 17 to 41. The FCC slowed the program by putting a freeze on all pending television licenses while it studied the almost certainly impact of the new medium, and this freeze was lengthy by the Korean War until 1952. Still, large-scale television programming began in 1948 of the national political conventions plus a number of weekly programs. Radio held its personal at first, possibly because of the shortage of television outlets. There was an erosion in national radio advertising, but this was offset by a growth in regiona

 

Jencks, Richard W. "How Network Television Program Decisions Are Made." In Network Television as well as the Public Interest, Michael Botein and David M. Rice (eds.). Lexington, Maryland: Lexington Books, 1980.

CBS attempted to address its issues with its prime-time lineup in March by overhauling the schedule and by eliminating several low-rated shows that appeal generally to older audiences. CBS was at the time involved in negotiations to become purchased by Westinghouse, a deal that is certainly still from the works but that's not helped by the low performance put in by the network's fall shows, as noted. CBS has canceled many shows already, including the critically attacked Courthouse and also the comedies Dweebs as well as the Bonnie Hunt Show. The poor showing of Murder, She Wrote on Thursdays has been matched by the poor showing of Cybil in Murder, She Wrote's old Sunday time slot, but the network resolutely refuses to switch either show to a far better time.

CBS also lost its contract in the National Football League, as noted, and because of this, the long-term ratings winner 60 Minutes has lost 17 percent inside the ratings since it no longer has the carry-over audience from the Sunday football game. Fox has done well of the National Football League games because it took them from CBS and has achieved higher ratings of the games than did CBS the year before.

Television was deliberately made by the radio networks, and so it is hardly surprising that our television procedure was conceived in terms of the network inside the quite beginning.

With the end of that show, CBS did tiny for youngsters except to continue in the other networks to produce cartoon shows on Saturday mornings.

Television as a medium was created by companies that had been active in network radio, and also the television procedure was patterned right after that of radio. This included the method of sponsorship and advertising. By the end of the very first full decade of television broadcasting, however.

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.