Marketing Objectives

* WSJ THE A-HED
* JANUARY 6, 2011
Hey, Folks: Heres a Digital Requiem For a heartfeltly Departed Salutation
Writers of Emails and Texts Find a Too-Tender Greeting a Comedy of Manners

By DIONNE SEARCEY
When Abraham Lincoln wrote to Ulysses S. Grant in July 1863, afterwards a key victory during the Civil War, he began his letter, My dear General.
When Giselle Barry emailed a throng of reporters recently to tell them about an primal development regarding her congressman boss, she started the message, Hey, folks.
Like many modern communicators, Ms. Barry, a spokeswoman for Rep. Ed Markey, a Massachusetts Democrat, has nixed the salutation dear in her emails.

Library of Congress
Correspondence styles have changed since 1860, when Abraham Lincoln address this letter to Mary Todd Lincoln Dear Wife.
Dear is a atomic number 42 too intimate and connotes a personal relationship, she said.
Ms. Barry said she wants to exert her business communications with the press at the utmost and highest train of professionalism.
Across the Internet the use of dear is going the flair of sealing wax. Email has dumbfound to be viewed as wanton even when used as formal communication, leaving some(prenominal) etiquette experts app all in alled at the ways professional strangers address 1 another.




People who dont start communications with dear, says business-etiquette expert Lydia Ramsey, lack polish.
They come across as being abrupt, says Ms. Ramsey, who founded a Savannah, Ga., etiquette consultancy called Manners That Sell.
It sets the sprightliness for that business relationship, and it shows respect, she says. Email is so impersonal it needs all the help it can get.
But to Kevin Caron, the word dear seems girlie. charm he may begin an occasional email to a female family member with dear, Mr. Caron, a sculptor in Phoenix, would neer use it when writing a man, even a client.

Kevin Caron
Guys lecture to guysâ€"Im sorry, thats against the code, says Mr. Caron, a 50-year-old former...If you want to get a full essay, collection it on our website: Orderessay



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