1. after(prenominal) reading the (A) case, stop and decide: (a) Should EMI code this business? Why/why not? Yes EMI should enter this business. The electronic medical equipment constancy was rather bleak and had great potential. The industry was growing at a steady rate level(p) though it was still maturing. The imagining systems that existed at the time were X-rays and ultrasound. The CT digital scanner was technologically more advanced than authentic mental imagery systems specially when it comes to 3D imaging. Three dimensional imaging is critical for ?nding traumas and tumors in the brain. some other advantage is, EMI will bring forth the earlier mover advantage if they took this engineering science to the foodstuffplace and and so would have better pro?ts. This also leads to a jeopardize that EMI might have, since the engineering is easy to duplicate by their competitors. Another risk is the price of $400,000 which may not be affordable by all institutions.
(b) How would you implement your recommendation? Enter the market as soon as possible, thus leveraging the early mover advantages such as brand loyalty and market share. Obtain the patent for the technology so that the competitors cannot copy the technology and if they did copy they cannot sell it till the patent has expired. Establish partnerships with U.
S subsidiaries who bed how the market operates and have some experience in comer out to the market. Conduct studies with medical professionals in the U.S such as surgeons so that the awareness
of the CT scanners superior technology reaches out faster and thus recommended by medical professionals.
2. After reading the (B) case, answer the following: (a) What is your evaluation of EMIs operation to date? EMIs success after introducing the CT scanner was great, but there were a few problems that we emerging. Firstly it was the technology itself, it was easily reverse engineered and hence a lot of new competition started emerging. Even though this was a problem,...If you want to capture a full essay, order it on our website: Orderessay
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