Answer:
Strategic formulation Analysis:
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Strategic Planning Swott
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e SWOT analysis framework has gained widespread acceptance because it is both simple and powerful for strategy development. However, like every planning tool, SWOT is only as good as the data it contains. Thorough market research and accurate information systems atomic number 18 essential for the SWOT analysis to identify recognize issues in the environment. (Marketing and Its Environment, pg 44)
Assess your market:
What is happening externally and internally that will affect our company?
Who argon our customers?
What are the strengths and weaknesses of individually competitor? (Think Competitive Advantage)
What are the driving forces behind sales trends?
What are important and potentially important markets?
What is happening in the world that might affect our company?
What does it take to be successful in this market? (List the strengths all companies need to repugn successfully in this market.)
Assess your company:
What do we do best?
What are our company resources assets, intellectual property, and people?
What are our company capabilities (functions)?
Assess your competition:
How are we different from the competition?
What are the general market conditions of our business?
What needs are there for our products and services?
What are the customer-market-technology opportunities?
What are the customers problems and complains with the current products and services in the industry?
What If only…. Statements does a customer make?
Opportunity an area of need in which a company can perform profitably.
Threat
challenge pose by...If you want to get a full essay, order it on our website: Orderessay
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