Iirda

Volume VI, No. 10 October 2008 Intermediary: The Vital Link Ë?Ê Á?ÁŸÿÊ??§ ??U Á??§Ê‚ ¬?ÊÁÅ"?§?UáÊ Editorial Board J. Hari Narayan C.R. Muralidharan S.V. Mony K.N. Bhandari Vepa Kamesam Ashvin Parekh Editor U. Jawaharlal Hindi Correspondent Sanjeev Kumar Jainist Printed by Alapati Bapanna and published by J. Hari Narayan on behalf of Insurance regulative and Development Authority. Editor: U. Jawaharlal Printed at Kala Jyothi Process Ltd. (with design inputs from big Reach) 1-1-60/5, RTC Cross Roads Musheerabad, Hyderabad - 500 020 and published from Parisrama Bhavanam, III nucleotide 5-9-58/B, Basheer Bagh Hyderabad - 500 004 Phone: +91-40-66820964, 66789768 Fax: +91-40-66823334 e-mail: irdajournal@irda.gov.in © 2007 Insurance regulatory and Development Authority. Please reproduce with due permission. Unless explicitly stated, the education and views published in this Journal may not be construed as those of the Insurance Regulatory and Development Authority. From the Publisher I ntermediaries have a key role to play in the success of some financial services. Insurance, globally in general, and in emerging markets in particular; has always depended upon the skills of the distributor.

In India, historically it has been the ubiquitous doer who has been responsible for not just garnering business but in any case in disseminating whatever information that was there at his disposal. This phenomenon greatly contributed to the growth of insurance even in the remote corners of the country. In the post-liberalized scenario, we have seen the introduction of other channels of distribution videlicet bancassurance, brokers, corporate agents etc. which have been increasingly consolidating their strengths in the Indian domain. In the case of corporate customers particularly, the role of the intermediary goes beyond merely identifying the insurance needs of the client. There is need for a comprehensive assessment of the several risks that they are exposed to; and... If you hope to get a full essay, order it on our website: Orderessay

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