Coca-Cola Management Strategy

Assessment 1 Case Study Report of Coca genus Cola fraternity Hang LU S81293 Executive Summary The Coca-Cola Company (NYSE: KO) is the innovations largest beverage company, largest manufacturer, allocator and marketer of non-alcoholic beverage concentrates and syrups in the world and is one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola presently offers nearly 400 brands in over 200 countries or territories and serves 1.6 one million million servings each day.[4] The company operates a franchised distribution administration dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is wherefore sold to various bottlers throughout the world who hold an liquid ecstasy territory. The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is break down of DJIA and S&P 500. Its current chairman and CEO is Muhtar Kent.

CONTENTS Introduction Company Background Mission and Vision Goals The combative Advantage of Coca-Cola Brands Five Forces Analysis Intensity of the Competitive Forces Generic Business Strategy Conclusion Introduction Coca-Cola has sold more than one billion servings every day. More than 10,450 beverages are consumed every second. It is present on all seven continents and is recognized by 94% of the world population. Coca-Cola grow from its humble roots as a home-brewed Georgia-based patent medicine to be the international promiscuous drink go-getter today. Coca-Cola used many technologies to achieve its rise to the top of the soft drink industry, defining new technologies and establishing paradigms that popped the status quo like a cap from a soda bottle. Through technology, Coca-Cola perfected century as a... If you want to get a full essay, tramp it on our website: Orderessay

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