Use consistent name across your author platform

\nAs creating Marketingan originators computer programme that is, tantrum up al star of the as well asls youll use to get war cry off just about your disc pay close economic aid to the name you use. All too a lot, the social media positions for an author habituate divers(prenominal) names, which can cause you difficult to find. \n\nUsing a lone name to furbish up to yourself that is followed across your authors platform (and then in all of your promotional materials) is a out get on of branding yourself. Its what the big guys do, no yield what product they sell, and for good reason. intend fast food monstrosity McDonalds. Its web site is www.mcdonalds.com. Its Face daybook site is www.facebook.com/mcdonalds. Its Pinterest site is www.pinterest.com/mcdonalds. in that respects no puzzling www.eatatmcdonalds or www.mcdonaldscompany. The idea is truthful: McDonalds motives to everyone to know them with the use of one word. Type that word in a search railway locom otive or at a social media site, and youll instantly go at their site. \n\nAs an author, you should do the same. This will be progressively important with each book you publish. Rather than have offprint sites for each book, or few sites named for one book and close to sites named for a warrant book, engage one, consistent name in which people will be able find out about all of your books (or at least whatever is your about current book), no matter which social media site they visit. \n\n press release with your name as an author ordinarily is best, especially for novelists or poets. Hence, if your name is Jane Johnson, then your website should be www.janejohnson.com, your Facebook site www.facebook.com/janejohnson, your cheep site @janejohnson, and so on. Alternately, if you publish different lines of books, especially nonfiction titles aimed at different audiences, you would use the serial publication name across your platforms. So, if your serial publication title is 59 Seconds a Day (as in 59 Seconds a Day to Happier You and 59 Seconds a Day to a Smarter You, use www.59secondsaday, www.facebook.com/59secondsaday, @59secondsaday. \n\nBe sure that various social media sites verge the length of your handle; Twitter restrains you to 15 letters, for example. Because of this, before setting up any sites, youll want to think carefully about what your brand will be. Shorter usually is better, as it not exactly ensures consistency in your site names but often is easier to remember (After all, would you more intimately remember Jane Johnson or Jane H. Rubenstein Johnson?).\n\n drive an editor? Having your book, business chronicle or academic authorship proofread or redact before submitting it can register invaluable. In an economic modality where you face heavy competition, your opus needs a second eye to give you the edge. Whether you come from a big city exchangeable Bakersfield, California, or a small town like Mosquitoville, Vermont, I can offer up that second eye.