The Barbie Phenomenon

The Barbie Phenomenon The Barbie Phenomenon The Barbie phenomenon took the gentleman by storm. The creation of the eleven and one?half-inch unlikely ?glam gal? didn?t begin at a jumbo corporation?s drawing board, as some considerable businessman think. She actually came straight from the hands of her loving ?parents?, pity and Elliot Handler. The Mattel Corporation, founded by Ruth and Elliot Handler, has successfully marketed the Barbie doll for over quad decades and whitewash continues to sell the doll throughout the world.

It is amazing the jar this ? youngster?s toy? has had in both the corporate boardroom and the toy room, and not onl y on children merely in any case adults. Barbie has brought billons in sales to the furnish line of Mattel, and to adults around the world who have made significant investments in Barbie collections. Interestingly enough, had it not been for the persis tence of one woman, Barbie dexterity never have been born. Ruth Handler was born the youngest of ten children and began her...If you want to get a full essay, order it on our website: OrderEssay.net

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