Chapter 4

1 . The Four Is of Internet marketing includeInvolving , InteractiveIntegrated , ImmediateInformation-Driven , Intuitive2 . The basic direct-response strategies line of business . Attraction , Conversion , Retentionb . Acquisition , Conversion , Retentionc . Attraction , committal , Loyalty3 . Important characteristics of a direct-response offer includea . A call to actionb . fillip to encourage actionc . both of the above4 . Objectives of a direct-response marketing program fag end includea . Creating awareness of a product or serviceb . Generating sales leadsc . develop brand image5 . Which of the following is a true statement to the highest period the front end of marketinga . It describes marketing activities that take place earlier to the product being introduced to the marketb . It includes the acti vities that are most likely to buy the farm satisfied customersc . Front-end activities are the most visible aspects of marketing6 . Among the uses of CLV discriminating information to Harrah s isa .

To drive programs that increase customer valueb . To provide a properly way to segment marketsc . Both of the above7 . True statements some testing in the Internet environment area . examination provides information that is not ordinarily available to marketers in the plentifulness media environmentb . Testing requires a substantial amount of marketing researchc . Both of the above8 . _____ is a simple type of test frequently use in various marketing mediaa . Factorial des ignb . A /B splitc . find group9 . Which! of the following is a true statement slightly entropy mininga . Data mining can uncover previously...If you take to draw and quarter a full essay, order it on our website: OrderEssay.net

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