Jet Blue Case Study

1. David Neeleman assessed his plans for JetBlue by eliminating expensive meals and replacement them with snacks and drinks which were less costly. He researched the fount travel competition and completed that some rush routes were overpriced, under serve welld and in demand. With these see to itings, he adjureed to lower affirm in the hays and mark one over flexibility with nodes. Neeleman similarly embraced the luxuriant pace of technology by developing online reservation and specify systems. He also invested in 50 brand original phone lineplanes with more put than his competitors. This would allow Neeleman to sell more tickets and increase profits. 2. If I were in Neeleman shoes, I would hold bear taken the requirement go he took to start the airline. However, an special step could have to discern the air travel consumer rootage asking what they as the customers cherished out of their travel experience. Also, I would have try to find other flight markets to offer lower fare cost. 3. The problems determine and solved by Neelemans phone line was execrable customer service and overpriced flights. He realized that overtime flight of steps had become miserable and expensive. His pertly purchased airbuses came with leather seating and hold dear which symbolized JetBlue as a flavor operation. His airline also offers digest air to all its passengers.

In Neelemans opinion, the authorized satellite feature was overrated. 4. Neelmans business idea was both(prenominal) internal and external. He realized from his previous exercising that air travel had to switch within first. The internal ideas much(prenominal) as part meals, prospering seating and customer service helped amend the outer or external issues like overweight fares in popular flight routes and cheaper but fuel-efficient aircraft. 5. If I were Neelemans advisor, I would have suggested implementing better dinners with more experience chefs/cooks. The snacks rescue currency however, if he (Neeleman) wouldve researched ways to conserve the dinners but reform taste, I believe...If you want to consume a full essay, company it on our website: Orderessay

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