Starwood Swot

SWOT Analysis: Strengths: Starwood has created a brand name for itself general and has been able to gain a high worry a dogged of firm customers. The group has provided good service to customers and has received a play of positive feedbacks from the customers. The popularity of the group is seen clearly by its ranking in the Worldwide Top 10 hotels. Starwood has over 897 hotels worldwide which shows the tumid operational scale. Starwood has grown by 3.0% in angiotensin converting enzyme socio-economic class (in Rooms) and this shows how rapidly the company is expanding and now has al approximately half the number of populate as its biggest competitor (Intercontinental HG - 556,246 rooms vs. Starwood -.265,598 rooms as per Table 1) (Hotel-Online, 2007). The main assets of a hotel are the properties have by it. Starwood puts a great deal of focus on ensuring they get rattling distinct properties and have built the hotels in locations that are very sophisticated and well placed for the most sophisticated travelers. They provide impeccable service with high ardour and high quality (Starwood, 2008). Starwood has shown great returns on investments over the long time and has been over market average in 2006 (Datamonitor, 2007). Good returns confer assets being utilized in profitable avenues (Gillespie et al, 1997).

When compared to other groups, one major step that Starwood has taken is to venture into residential projects as well. The diversification is very beneficial not only monetarily scarcely also for the brand name. Starwood has also ensured to keep in footfall with time and has developed a fully functional website which is very informative as well. Starwood has always tried to keep its long term debts to the minimum. They reduced the debt $3297 million in 2004 to $1827 million in 2006. It has managed to keep its debt to equity ratio inflict than the market as well (Datamonitor, 2007). This allows the company to start off organic initiatives. The lower the gearing ratios, the easier it is to raise further capital for... If you want to get a full essay, order it on our website: Orderessay

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