Fast Food

Fast food shops in Tokyo, sushi in Los Angeles, popularity of rock medicine in almost all(a) parts of the world. In his name of Global Business today, Hill (2008) agrees that such examples support Levitts (1983) claim that consumer s the world over be become more homogenized due to technological advances in transportation and communication. However, Hill (2008) does not accept Levitts (1983) belief that all products can be standardised and sold worldwide. eon in that location is a global market for standardised products in slightly sectors like the steel industry, most consumer goods and services do take to be modified in light of heathen differences and local anesthetic consumer preferences. Globalisation has not yet broken all cultural and economic differences and firms do need to take those differences into account and adapt their product and marketing strategies accordingly. What further restrains the selling of standardised products in all parts of the world is trade barriers and the difference in product and technical standards. (Hill, C. 2008).

However Levitt (1983) mentions the importance of mistaking a difference for a distinction. Does a Japan selling left-hand(a) hand car drive to USA and Europe trance selling right hand drives to Japan mean its products are not standardised? Just because a firm takes contrary countries laws and practices into account does not imply their products are not standardised. While McDonalds might modify their menus according to consumer preferences for different countries, (Hill, C. 2008) at the eat up of the day all their stores will serve burger and fries. If you want to create a full essay, order it on our website: Orderessay

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