Enter orchard apple tree, the brainchild of partners Steve Jobs and Steve Wozniak. Wozniak was a computer hobbyist, and Jobs "nagged" him to build computers for sale. However, their early(a) efforts at marketing and industry innovation were personal kinda than business oriented. For example, they created a color screen on the Apple II not as a customer encourage but so that Wozniak could play arcade games on the screen. The floppy-disk try was the idea of one Mike Markkula, formerly of Intel, who envisioned accounting-data computer memory (Cringely, 1996, p. 63).
It is important to recognize that Apple/Mac engineering was more often than not hardware-driven, whereas the Microsoft development model focused on language and software. That is si
Thomas, D. (2002). Hacker culture. Minneapolis: University of Minnesota Press.
A utmost consequence of the effects of the PC can be seen in the way the definition of technology has become less assoil and more diffuse with the spread of computer technology throughout the culture. From one point of view, as Pacey (1983) explains, technology is value-neutral, an apparatus that expresses principles of engineering, not principles of social organization. Yet, as a practical matter, "correct role of the word in its original sense seems almost beyond recovery" (Pacey, 1983, p. 3) because of the all-too-human values into the service of which technology has been pressed.
The concept of technology is best approached "as a human activity and as a part of life . . . not only as comprising machines, techniques and crisply precise knowledge, but also as involving mark patterns of organization and imprecise values" (Pacey, 1983, p. 4).
Microprocessing technology would continue to develop around the PC through the 1980s, but hardware was not the only story. Software innovation and development kept up with hardware development, particularly on the DOS platform. Cringely makes the point that in both hardware and software, the PC market has a bottomless appetite for innovation and that products must compete in many arena--price, power, speed, etc.--in order to survive. Products that have been eclipsed, Cringely argues, were created as ultimate, not as works-in-progress, forever and a day vulnerable to competition or updating. For example, Dan Bricklin's VisiCalc was eclipsed and later absorbed by Mitch Kapor's Lotus 1-2-3, which "became the single most successful computer lotion of al" (1996, p. 147). However, Kapor failed with the Symphony meter reading of Lotus and an Apple version of Symphony, resisted a buy-out from Microsoft because of pressure from a partner, and then basically illogical interest in Lotus altogether, which led to Lotus's disappearance (Cringely, 1996, pp. 155-158)
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