grade  Management              FLORENCE DE CLERCQ Professor Lionel Sitz -�  2011  -�  Table  of  Contents   1. Introduction ............................................................................................................................ 3 2. History .................................................................................................................................... 3 2.1. The empire of Jeanne Lanvin .......................................................................................... 3 2.2. Lanvins trademarks ........................................................................................................ 5 2.3. From the death of Jeanne Lanvin to the death of Haute Couture .................................... 6 2.4. Finally appropriate tourist court to Jeanne Lanvin ................................................................. 7 2.5. Lanvin today .................................................................................................................... 7 3. Branding Strategy ...............................................
.................................................................... 8 3.1. Brand identity .................................................................................................................. 8 3.1.1. Brand as a product, an organization, a person and a symbol .................................... 9 3.1.2. Brand identity prism ............................................................................................... 11 3.2. Brand image ................................................................................................................... 12 3.3. Territory ......................................................................................................................... 13 5. Fashion and aging society... If you want to line a full essay, order it on our website:
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