ACE Life Vietnam

HANOI UNIVERSITY FOUNDATION OF MANAGEMENT AND TOURISM mastermind life story Vietnam External abstract Subject: gate to Management Tutorial: 4 HANOI -2010 TABLE OF CONTENT EXECUTIVE SUMMARY 3 INTRODUCTION 4 I. lodge everywhereview: 5 II. General environments analysis: 5 1. Economic factor 5 2. Demographic factor 6 3. Technological factor 8 4. Socio/ Cultural factor 8 5. Law/ Political factor 8 III. Industry and Competition Analysis: 8 1. adversary Analysis 8 2. Customer Analysis 9 IV. Company Analysis: 10 1. Company objectives and mission 10 2.

SWOT Analysis 11 Strengths 11 Weaknesses 12 Opportunities 12 Threats 13 V. passport and conclusion 14 References 16 EXECUTIVE SUMMARY Established in 2006, conjure man lifespan has reached galore(postnominal) undeniable achievements and becomes the lead of premium growth With over VND 125 meg ($7 million) in 2009. convey to the veracious orientation which emphasis on the highest level of ethics and professionalism, the special(prenominal) product (Universal biography), ACE Life maintains 10% of market share. Besides, in that respect still outlast approximately problems that need to be solved. initiatively, ACE Life products and operate still poor in basis of quantity. They have not supplied non-life insurance yet. Furthermore, ACE Life has to salute up with the need of high quality employees and the insecurity of mentality - drain in the context of open competition. base on this SWOT analysis, some recommendations are strongly suggested. First of all, ACE Life is mantic to implement growth strategies including upright integration, soaking up and variegation to improve its services, products based on age, income, lifestyle... At the homogeneous time, the company needs to maintain handed-down products and launch tonic products. They should thunder their field of business such(prenominal) as pecuniary and stress exchange to offer ameliorate interest grade for their customers. And... If you requisite to get a total essay, order it on our website: Orderessay

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