Marketing Strategy Analysis of Coca Cola

Task:

As a trade consultant, working for Coca-Cola, you are required to provide them with a enunciate based on your analysis of the situation highlighted in the given up report form the Guardian wisespaper and your own research.

Your report should cover the interest areas;

1. A marketing analyze of their business

2. One new marketing objective for Coco-Cola. You should demonstrate the actions the company would have to undertake for the next twelve months to gain this objective

INTRODUCTION

This report serves as a comprehensive marketing audit of Coca-Cola. This audit examines the inbred and external operating environment, the varied strengths, weaknesses, and former(a) market forces driving change at Coca-Cola. To effectively act this analysis several tools and techniques were used to thoroughly examine the environment. They accept:

• P.E.S.T and SPICC Analysis, which was used to examine the external environment.

• 4 PS of Marketing and McKinsey 5 S which examine the internal environment, and;

• S.W.O.T Analysis

Additionally consideration of the market size, structure and actual trends were analysed to make informed recommendations.

AUDIT OBJECTIVES

The objective of this marketing audit is;

• To freshen the current marketing environment of Coca-Cola and prepare recommendations to improve Coca-Colas market share and competitive advantage.

• Utilise the results of the audit to create at least one new marketing objective for Coca-Cola.
  
  
  
  

P.E.S.T. ANALYSIS

Having examined the political, economic, social and technological trends, useful information was generated for a schema formulation, at Coca-Cola. The following represents a summary of the findings: (Refer to appendix 1 for definition of PEST Analysis).

Political

• Manufacturers of soft drinks are change magnitudely guarded by legislation affecting health and safety. It is presently mandatory that ingredients must be clearly labelled and an increasing amount of additives are not allowed. Coco- Cola must accommodate to meet changing legislative requirements.

• There has been...

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