Effective Communication Case Study Analysis of: There's a Syringe In My Pepsi Can!

In most oddballs it seems that when crisis occurs, it takes the organization by surprise and the worst type scenario is unremarkably reached due to a lack of any or an useful control and response system. It is apparent in the case study Theres a syringe in my Pepsi whoremaster! real crisis could have been averted what is not apparent is how early warning systems can be designed evaluated and put into an effective practical use. impelling communication is the key to Pepsis management crisis.

In this case study a consumer claimed to have found a hypodermic syringe in a can of Diet Pepsi and this was quickly followed by same reports around the country. Pepsi immediately produced and disseminated information showing that it was impossible for a foreign substance to make its way into the canning process. The president and opposite top managers made themselves available to the media where they explained the companys safety measures in the canning process. prevalent fears were dealt with and the crisis diffused. This is an example of good crisis management where the company went all come on to get back on track at the earliest. This shows that Pepsi has an effective crisis management teams who did their job and most important was the fact that they get the respect of there clients and employees.

A crisis is an episode or series of events usually unexpected that creates a very real potential for unseemly or even catastrophic consequences (Centers Allen H, PR Practices Pg 322). Pepsi was able to pass around with its public effectively because of its PR campaign. Vice President of cosmos Affairs Becky Madeira was able to address the news media, customers, consumers, and employees as headspring as local Pepsi-Cola bottle with its One Clear persona approach, which informed the public...

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