Niche and mass commercializeing
Mass marketing is creating a output which appeals to all types of consumer. Mass marketing a lot ends up with the print distinguish being used instead of the product name e.g. Hoover not vacuum cleaner. Companies make use of orbiculate mass markets which means selling the same product with kindred marketing techniques all around the world.
Niche marketing is aiming a product at a specific type of consumer. A niche market is usually a smaller surgical incision of a larger market. Companies using a niche market often get less(prenominal) sales than they would if they aimed at a mass market so they have to make up for this by charging a higher price (as the product is often more specific to consumer needs, the customer is normally willing to be more). It is easier for smaller firms to operate niche markets as there is less competition from bigger companies.
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Objectives
Objectives ar marketing targets which must be achieved so a company can meet its overall goals and are important for a business so that it knows where it is exit for the future. Objectives need to be revised regularly and given a specific time scale.
It is important that they are specific and measured so that the company knows that it has met the objective. Objectives need to be achievable and true to life(predicate) and also it must be remembered that they are no stock warrant of success. It is important that objectives are communicated clearly to all the round of a company and that the staff believe the objectives are realistic - if the staff do not believe in the objectives, they will not even try to achieve them. Unfortunately, not all objectives are achieved due to constraints which include internal constraints such as finance and external constraints that are beyond the companys control such as competition, fashion and the state of the economy.
Most firms see growth as their main objective - to increase market...If you want to get a full essay, order it on our website: Orderessay
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