University of Phoenix
WEB/237 - Web Design II
Kudler Fine Foods Recommended E-Commerce Solution
Kathy Kudler founded Kudler Fine Foods (KFF) with the vision of convenience and select. Kudler originally created a single stash away that featured a wide variety of products including gourmet quality ingredients (Apollo Group Inc., 2007). Success of the original KFF quickly led to elaborateness in 2000. Currently, KFF has three stores located in the California areas of La Jolla, Del Mar, and Encinitas. The development of an e-commerce website result allow KFF to provide appendixal services, let on customer make, and detailed product information. The e-commerce website will also alter KFF to recruit a bigger consumer base. Success of KFFs e-commerce website will depend on the companys capacity to gazump website traffic as well as KFFs cogency to provide reliable support, customer satisfaction, and an assortment of products.
KFFs Competitors
AJs Fine Foods (AFF) remains KFFs number one contender in the gourmet food industry. AFF provides customers with an interactive website that offers catering services, recipes, each week specials, exotic meats, prepared meals, and superior customer service.
AFF provides customers with added services and support that is unavailable through KFFs website. By completing this venture, KFF should be able to meet additional prospects and more success wide-cuty deal with companies such as AFF. In order to remain competitive, KFF must develop and maintain a fully functional e-commerce website. The addition of an e-commerce site will allow KFF to gain a larger share of the gourmet foods market while actively competing with AFF.
E-commerce Challenges
emf customers are finding trust and confidence in e-commerce websites harder to manage. The popularity of the cyberspace has allowed many would-be scams to take advantage of consumers deficiency of knowledge regarding security and online...If you want to get a full essay, order it on our website: Orderessay
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