?Rationale:-
knowledgeableness and benefits:
In the present era, persons, who prefer online shopping, with variability in likeness, choices, attitudes towards the products argon increasing. At the same time wide variety of products argon made available to buy and consume. The internet has changed our buying habits. legion(predicate) lot support found the convenience of online shopping to be a great experience. One can easily hound and see the product, have a fun time shopping, browsing, schooling and getting informed about products. And you dont have to take time out from your busy schedule to press out traffic, crowds and lines to shop for the product.
The growing use of Internet provides a ontogenesis prospect for E-marketers. If E-marketers know the factors affecting online buyers behaviour, and the relationships between these factors and the type of online buyers, thus they can further develop their marketing strategies to convert authorization clients into active ones, while retaining existent online guests.
This research also helps in determining what things customers take into account when deciding what to buy and when devising the actual purchase.
?Research Question:-
What is the attitude of households living in Madhya Pradesh towards e-shopping?
?Objectives:-
To determine/identify:-
?What makes a customer to go for e-shopping?
?What Factors influences the customer decision to do internet shopping?
?Types of buyers.
?The attitude of customers towards e-shopping.
?The factors influencing the customer to use internet to get product information.
?The category of people who prefer to do their shopping online and those who dont do.
?The availability of services to online customers.
?The factors that impact the online shopping.
?The security and other issues related to online shopping according to customers perspective.
?To help the e-marketers to...
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