Swot Analysis of Mcdonald's Inc

December 13, 2008 Executive Summary A business with the size and winner of McDonalds must be keenly aware of their strengths, weaknesses, threats and opportunities in order to continue to grow into the future. This growth is accomplished through and through the companys strategic business choices at the business, structural and corporate levels. McDonalds management is keenly aware of some(prenominal) internal and external f puzzle outors that will allow it to continue to turn in contrast with Wal-Mart that seeks to maintain an unwavering corporate scheme based on past successes. McDonalds is continuing to hold to its merchandise and its customers with its corporate strategy which is why it will be more successful in the future than Wal-Mart. Introduction McDonalds is unmatchable of the most recognized companies in the world. Recently though, they have suffered from wispy growth as their image has become outdated in the modern world. The following analysis will focus on the strengths, weaknesses, threats and opportunities facing the company as it attempts to move forward and revolutionize the trend of slowing growth. The specific strategic choices that McDonalds has begun to act on will also be compared to other major(ip) companies suffering the same fate, specifically Wal-Mart.

Ultimately, the multiple business and operable and corporate strategies that McDonalds is implementing will allow them to not sole(prenominal) continue to be a market leader, but change future growth. Internal Strengths McDonalds has the great strength of label recognition. They are famous for low priced, high quality, fast and well-to-do food options in a world where efficiency and secureness have become paramount to consumers. McDonalds commands nearly half(prenominal) of the U.S. hamburger market, which is three times the market share of its near competitor.1 The company also dominates the growing fast food breakfast industry owning a quarter of the $25 billion market for the breakfast business. Market dominance and... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.