Reverse Marketing

External become merchandise takes into consideration the importance of suppliers in the marketing process. In a customer-driven organization, external suppliers end be regarded as the reverse customers of the organizational corpse. In order to pay the needs of external customers, we must contact the needs of suppliers so that they can deliver the lumber products of incoming materials with shorter lead time. External Reverse Marketing directs a company to develop marketing activities to satisfy the needs of suppliers. A customer-supplier partnership programme 400 Total tincture Marketing must be developed in the long run, which can be regarded as a part of relationship marketing. Nowadays, much and more companies have practiced relationship marketing towards their suppliers. For example. Xerox has reduce the number of suppliers from 5,000 to 500 and developed long-term partnership programs to those quality suppliers. Some companies have developed a joint promotional program with suppliers to market their products. Others have developed a joint effort in the research and development of new products. Therefore, External Reverse Marketing provides a competitive edge for the companies in the growing competitive markets. 18.

2 ADVERSARIAL RELATIONSHIP The cheering market of the early 1979s, coupled with the inherent lack of vigour in mass production, had led to an adversarial relationship with suppliers. Since there were clutch of businesses, a gain of business for one supplier was a outrage of business for another. In the context of a specific contract, competition for suppliers was delimit by the buyer. This meant that the terms upon which suppliers would bid are more glacial by the inquiry process. The basis of sourcing decisions was relatively simple: the supplier with the concluding bid would be awarded the contract, unless there were severe technical restrictions on choice. This system tended to discourage suppliers who are after quality... If you want to get a ripe essay, order it on our website: Orderessay

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