Mcdonald's Marketing

HAUTE ECOLE ICHEC- ISC SAINT LOUIS- ISFSC CATEGORIE ECONOMIQUE HORAIRE DECALE DEUXIEME ANNEE DU BACCALAUREAT COURS DE MARKETING MANAGEMENT : TRAVAUX PRATIQUES McDonalds| Pallarés García, Juan Ferrer Villacampa, Clara Spanish ERASMUS STUDENTS ANNEE ACADEMIQUE 2010-2011 Contents Index: 1) Introduction: 1.1) Business model 1.2) Suppliers 1.3) History 1.3.1) Advertising themes 1.3.2) world-wide advertising 1.4) Customers perception and expectation 1.4.1) Meeting the needs of the key Audience 2) SWOT compend: 2.1) Strengths 2.2) Weaknesses 2.3) Threats 2.4) Opportunities 3) Competitive advantages 4) Market research and Marketing mix 5) 4 PS Marketing mix + People 5.1) Product 5.2) Price 5.3) Place 5.4) Promotion 5.5) People 6) Identification of marketing strategies 7) closedown and recommendations 8) Bibliography references 1) Introduction: McDonalds is one of the best known brands worldwide.

This project shows how McDonalds continually whole works to build its brand by comprehend to its guests and it also determines the various stages of its marketing process. Branding creates a genius for an organization, product or service. It represents how consumers regard the organization and it only works when an organization behaves and presents itself in a consistent or invariable way. Marketing communication methods, such as advertising and promotions, atomic number 18 used to develop the colours, designs and images which provide the brand its recognizable face. At McDonalds this is represented by its familiar logo: the friendly Arches. In all its markets, McDonalds faces competition from former(a) businesses. Additionally, economic, sub judice and technological changes, social factors, the retail environment and many other elements affect McDonalds success in the market. Marketing involves identifying customer needs and requirements and... If you want to get a full essay, coordinate it on our website: Orderessay

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