Icecream Industry

The origins of ice cream go way back to the quaternary century B.C. In the 13th century, Marco Polo learned of the Chinese method acting of creating ice and milk mixtures and brought it back to Europe. It became a fashionable sue in Italy and France. Definition of an ice cream To call a ware ice cream, two basic requirements must be met: The conduct must be at least 10-percent milk generative Use sugar as the sweetener. Though there is a potential commercialize for fat-free and sugar-free ice creams, the countrys nourishment laws dont permit them yet. Types of Ice creams Indian Ice slash market can be segmented in leash different ways, namely on the rear end of flavors; on the basis of stock keeping units / packaging and on the basis of consumer segments. On the basis of flavors the market today has a number of flavors deal vanilla, strawberry, chocolate, mango, butterscotch a number of fruit flavors, dry fruit flavors conventional flavors like Kesar-Pista, Kaju-Draksh etc. The market is totally dominated by Vanilla, Strawberry and chocolate, which together account for more than 70% of the market followed by butterscotch and other fruit flavors. Ice cream manufacturing scenario in India The ice cream market growth picked up after de-reservation of the sector in 1997.

Of the total size of Rs 15-16bn, close to 30-32% is in the hands of organized sector valued at Rs 4.9bn, rest all is with the unorganized sector. Among the major players in this perseverance Hindustan Lever has a market share of around 50%, represented mainly by Kwality Walls brand. Amul with an estimated market share of 35% is rapidly gaining market share and lastly Vadilal is the player in the national market with 8-9% of the market share. With Indias per capita consumption of ice-cream - at cc ml - against 22 litres in markets like the US, being among the terminal in the world, opportunity for ice-cream marketers is abundant Indias ice cream industry offers a potentially lucrative market for US agricultural and food... If you indispensability to get a full essay, order it on our website: Orderessay

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