Red Bull Cola Postioning

ruby darn Cola Positioning Recommendation Recommendation: Rebrand Red Bull Cola and market to cocker big Hers. Rationale: The immature all-natural formulation of Red Bull Cola addresses concerns Baby Boomers fetch regarding the contents of Red Bull. Even though Boomers grew up with, and like, their be cola brands, they are becoming concerned about the wellness effects of some of the recent ingredient changes in those colas such as: high-fructose corn syrup versus sugar, phosphoric acid versus citric acid, and artificial versus natural colors. A newfound merchandise gentle wind based off of Red Bull Cola (tentatively named Boom!) will be developed with a completely new brand name, and product packaging (easy-to-hold easy-open so-and-sos, etc.). If possible, other natural enhancing additives efficacy be considered, such as gingko biloba or ginseng. at that place are no all natural cognitive operation enhancing colas in this market department already, Red Bull could capitalize on being the first mover in this area. Red Bull Cola Creative Brief Target Market Baby Boomers aged 43 - 65 Rationale Red Bulls original market segment is saturated with competition. At the moment, the oldest of the Generation Z cohort shortly 16 years old, too young to be marketed to without disturb parent groups.

Baby Boomers have already been tested for product receptiveness, and we have the research results. We know the Baby Boomers are acquiring concerned about the effects of aging. They feel young tied(p) though their body is starting to betray them. Boom! can take the market position of being a performance enhancing drink for adult activities. Messages Boom! is healthy Boom! enhances your bodys abilities, but is not a traditional energy drink Media Requirements Baby Boomers are still using traditional media (newspapers, magazines, and TV), but as many of them advanced their careers they have started to enjoy leisure activities (golf, travel, etc.) so they are reachable with nontraditional media too. but... If you want to get a full essay, order it on our website: Orderessay

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