Question (a) Companys Background History Padini Holdings Berhad began as a backend surgery in Malaysias clothing and accessories industry. It has entered the new millennium as a major force in Malaysias multibillion textiles and garments industry. It is now a brand leader involved in the manufacturing, dissemination and retail of its own fashion labels through 190 detached stores and in-house outlets. Besides operating in Malaysia, they have also carried the Made-in-Malaysia pounder abroad proudly. Its products were being exported to Singapore, Thailand, Brunei and West Asia now. The company is headquartered at Selangor Darul Ehsan, Mayalsia. payable to its vast amount of export in products, Padini is often stupid as a European brand rather than a local brand despite its almost 40-year history in Malaysia. It is founded in 1971 by the groups managing director Yong throe Chuan as the Hwayo Garments Manufacturers Company. It entered the retail industry in 1975 with the flagship brand called Padini. This find came when Yong realised that taking his company to the next level would postulate a strong brand identity, hence, the brand name Padini.

In 1991, Home Stores Sdn Bhd was launched to hold all the companies involved in the conventions retail, wholesale and manufacturing businesses. It was subsequently renamed to the present Padini Holdings a year later. In 1995, Padini Holdings Sdn Bhd was converted to a public company limited by shares and adopted the name, Padini Holdings Berhad and soon listed on the Second Board of the thusly Kuala Lumpur Stock Exchange. Next, in the year 2000, the establishment of Padini Dot Com Sdn Bhd was witnessed to earmark electronic business services and solutions for the group. Padini Holdings was transferred to the Main Board of the KLCI Bursa Malaysia in 2005. Vision Padinis vision is to be the market leader in the retail industry. Padini is committed to achieve this goal through... If you want to subscribe a full essay, order it on our website:
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