Nielsen Assortment Capabilities

The Nielsen Assortment Practice March 2011 Title of Presentation Todays discussion The contend and opportunity in Assortment Nielsens distinctive approach and capabilities in assortment How we work with clients to create value Our clients and practice team 2 Assortment: The Debate Continues procure © 2011 The Nielsen Company. undercover and proprietary. Challenges Assortment has been, and will continue to be, a contend due to several interrelated forces Environment of confusing choice, overly many items and too little space On-going battle to identify and fancy consumer needs Pressure for retailers to maximize shelf efficiency and productivity Clogged generate chain and inefficient working capital 3 Assortment: The Debate Continues right of first publication © 2011 The Nielsen Company. Confidential and proprietary.

Industry not good at delisting Departments Non-Food marketplace Fresh Meat Alcoholic Beverages Dairy Health and salmon pink Aids Fresh Produce Dry Grocery frozen(p) Foods Packaged Meats Deli $ Share of New Items 8% 4% 1% 2% 8% 2% 5% 3% 2% 5% % Lost due to Delisting -6% -4% -2% -3% -10% -3% -6% -5% -4% -9% Difference 2% 0% -1% -1% -1% -1% -2% -2% -2% -4% New items under-perform those they replace 4 Assortment: The Debate Continues Copyright © 2011 The Nielsen Company. Confidential and proprietary. Or rationalization alternate in assortment offered Cookies Category % Change in $ Sales Rate rock-bottom >5% Decreased 5% Decreased < 5% Increased Observed Category Change in Assortment 6 Assortment: The Debate Continues Copyright © 2011 The Nielsen Company. Confidential and proprietary. Why stinkpott we do this right? Given complexity, the industry tends to feign rules and tactical processes make out existing brand variety Reduce 3rd or 4th tier brands Grow private label, move to private label plus one or two brands Processes to deliver against these rules result in studying only... If you necessity to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.