Innovative Product

Introduction Pricing is one of the important elements in 21st light speed business industry. Pricing helps to perceive various perceptions in consumers see toward a harvestingion or service. For example risque worthd product will definitely perceived a positive fancy toward to product or service. According to Keller(2008) price helps consumers differentiate product quality and it also might adopt to brand equity. nates on this research study, pricing dodging privy feature significant consequences for market. Because pricing perceived an important attention, helps to draw consumers cognizance and given more recognizable to firms merchandising activities and helps to reinforce firms brand equity. Price can be easily change frequently base on the marketing environment and market demand, this flexibility of pricing strategy is significant to vendor to gain competitive advantage referable to the market environment are changing rapidly and foe actions. Its so challenging for marketer when come to pricing decision, because pricing can lead to the organization losing r howeverue if the price was not set correctly. If the price set too depleted it may need longer period to break even or sometimes company may suffering coarse loss.

Marketer attempts to raise higher price, consumers may feel marketer try to take some advantage from customers, it also decrease the re-purchases of the high price product and resulting negative perception toward the high priced product. Setting the right price it needs market acquaintance and market research, especially the product is new on the market. ------------------------------------------------- hypertext transfer protocol://www.knowthis.com/principles-of-marketing-tutorials/pricing-decisions/importance-of-price/ ------------------------------------------------- Costing also part of the significant factors in marketing mix, costing is the process of estimating costs of the product associate with budgeting. usually costing associated with direct material, manufacturing... If you want to get a expert essay, order it on our website: Orderessay

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